Synergy in Real Media Texts - (Not so much)

Considering the fact that the survey said that 70.0% were more attracted to an interesting design that doesn't include the face of the protagonist from the video, I found myself inclined to research into other real media texts that did not include this aspect of synergy.

I have now noticed that in the Indie genre, it is not a convention that there must be firm synergy between the album cover and the music video.

There is evidence of this as shown below.

To me, I feel justified to design my digipak in such a way that:-
*does not hold strict synergy with the video
*does not hold this synergy with the video, especially on the front cover
*does not feature an image of the protagonist from the video on the front cover
*favours good design and interesting imagery over a recognisable face

I am doing this as this is what my target audience are evidently interested in.

I am doing the above because I received unenthusiastic comments towards featuring a face in the design, like:-

• when it's their face it's pretty unoriginal and unquirky, maybe?
• i like it when there's a weird picture to look at
• it's boring if it's just their face!
• indie covers usually dont have anyone on the front
• i don't care as long as the music is good!!
• a nice illustration or peice of photography is nice
• the face isnt important to me, i like interesting imagery
• i like art work

However, at the same time, I will be including the protagonist on the other sides of the digipak and on the discs, because I cannot ignore the fact that others said:-

• it's nice to have a face to put to the name
• they're usually quite nice on the eye
• when i see the video, it's easier to purchase the cd if i can make a connection between the faces. sometimes i'll buy a cd if i recognise the face especially if i cant remember the name of the band!

DELPHIC
































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