I used the ProCamp effect which adjusts the brightness, contrast, hue, saturation, and split percent of a clip's image.
I ajusted the Opacity so that it was translucent, so that it was possible to see the layer of footage beneath.
I added Noise, as this graininess is the intended effect.
I added a Luma Key which creates transparency for darker values in the image, leaving brighter colors opaque. It creates a subtle superimposition or keys out dark areas. I used it on the section where the protagonist is cheerleading to key out her figure so that you can see underlying footage of flickering.
____ADOBE PREMIERE PRO____
How I made the introduction to the music video:-
I used Adobe Premier Pro.
I had some previous experience from a course I had partaken in.
I wanted to achieve an effect that enticed the viewer, in particular the target audience.
The original footage looked too bland to appeal to a younger audience. The survey showed that they were interested in visual effects, and so I added flickers; used Lumakeys and colour keys to adjust the aesthetic; and overlayed two layers of footage. This to me added interest. Being the age of and having the same ideologies of the target audience, I was able to judge for myself as I produced it whether it was appealing.
However, to ensurethatthis was not a biased opinion, I asked others too.They reported back via Facebook Chat saying: "It looks much better that before! I like the way you've overlayed the two pieces of footage. It creates interest and is more unique than other ways I've seen people represent someone getting ready for a party"...."This reminds me of Ellie Gouldin;s music video! You know the bit when you can see two of her!? Cool!".
It's interesting to note that the editing technique used in Ellie Gouding's was raised! She has actually been an influence in my production; and this assures me that I'm on track with conforming to conventions of real media texts!
Feedback about the introduction to the music video
According to the feedback given by a 21 year old male and 24 year old female who enjoy Indie music:-
* "There was definite link between the design of the digipak and the advert despite their layout being different."
* They claimed that they would be able to link the digipak to the advert if they had been looking for it in HMV.
* They claimed that "it doesn't matter that the protagonist in the video wasn't on the advert/digipak" as they liked the design and were enticed by this. They appreciated the design as they were able to spot the iconography/symbolism.
* They did say that I could have made a connection between the three texts more powerful by using stars as an overlay on the music video [which I may try using Adobe Premier Pro]. However, initiallly, the fact that the artist was introduced in the video; that there were images of her on the other sides of the digipak; and that she is wearing the same outfit, all made up for it!
________ ADDING THE INTRODUCTORY TITLES TO THE INTRODUCTION_________
Adding the introductory titles
We later decided, after having uploaded it, to introduce the song and band in a similar way a music channel would. We looked at how MTV did this, and took influence from it. This would add verisimilitude/REALISM as the viewer will be familiar with MTV and recognise these introductory strips that appear. The viewer may even be concvinced that our music video is a real media text!
Using iMovie, we chose a coloured strip to appear with sans-serif fonted copy. Sans serif is considered modern, which appeals to the target audience.
How I made the introduction to the music video:-
I used Adobe Premier Pro.
I had some previous experience from a course I had partaken in.
I wanted to achieve an effect that enticed the viewer, in particular the target audience.
The original footage looked too bland to appeal to a younger audience. The survey showed that they were interested in visual effects, and so I added flickers; used Lumakeys and colour keys to adjust the aesthetic; and overlayed two layers of footage. This to me added interest. Being the age of and having the same ideologies of the target audience, I was able to judge for myself as I produced it whether it was appealing.
However, to ensurethatthis was not a biased opinion, I asked others too.They reported back via Facebook Chat saying: "It looks much better that before! I like the way you've overlayed the two pieces of footage. It creates interest and is more unique than other ways I've seen people represent someone getting ready for a party"...."This reminds me of Ellie Gouldin;s music video! You know the bit when you can see two of her!? Cool!".
It's interesting to note that the editing technique used in Ellie Gouding's was raised! She has actually been an influence in my production; and this assures me that I'm on track with conforming to conventions of real media texts!
Feedback about the introduction to the music video
According to the feedback given by a 21 year old male and 24 year old female who enjoy Indie music:-
* "There was definite link between the design of the digipak and the advert despite their layout being different."
* They claimed that they would be able to link the digipak to the advert if they had been looking for it in HMV.
* They claimed that "it doesn't matter that the protagonist in the video wasn't on the advert/digipak" as they liked the design and were enticed by this. They appreciated the design as they were able to spot the iconography/symbolism.
* They did say that I could have made a connection between the three texts more powerful by using stars as an overlay on the music video [which I may try using Adobe Premier Pro]. However, initiallly, the fact that the artist was introduced in the video; that there were images of her on the other sides of the digipak; and that she is wearing the same outfit, all made up for it!
________ ADDING THE INTRODUCTORY TITLES TO THE INTRODUCTION_________
Adding the introductory titles
We later decided, after having uploaded it, to introduce the song and band in a similar way a music channel would. We looked at how MTV did this, and took influence from it. This would add verisimilitude/REALISM as the viewer will be familiar with MTV and recognise these introductory strips that appear. The viewer may even be concvinced that our music video is a real media text!
Using iMovie, we chose a coloured strip to appear with sans-serif fonted copy. Sans serif is considered modern, which appeals to the target audience.
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