Results from the survey about digipak designs.

I advertised my survey on Facebook via http://www.surveymonkey.com/s/P7MXYC3

SURVEY ON PEOPLE'S PREFERENCES ON DIGIPAK DESIGNS.

NOTE: I stated at the beginning of the survey that "you should only take this survey if you have an interest in the music genre: Alternative/Indie". This meant that I could find my target audience.

1. 16-25 year olds are are target audience

2. Females and males are our target audience

3. They are at university or college.

4. The majority did not realise what a digipak was before reading the explanation.

5. They preferred the digipak packaging to the jewel case packaging.

6. A complex design, bonus videos and any bonuses on a separate DVD are what they seek.

7. They prefer the design of 2 disc digipaks.

8. They seek interesting imagery, band name, album name, bonus material and song names when reading a digipak.

9. All 3 album cover designs were appreciated and they would buy them regardless of the music.

10. 67% found interesting designs that did not include the face of the protagonist from the video were more attractive.

Obviously, I will bear these in mind when I create my digipak. For example, ensuring that the essential information that they seek from a digipak is included and prioritised in size - meaning I would not favour the small print, record label or website in the design. Another example would be that I will take into consideration that my target audience appreciate an interesting design even if it doesn't include the face of the protagonist from the music video.