Analysing a magazine advertisement for a band [Marina &The Diamonds]

CD COVER [LEFT]
MAGAZINE ADVERTISEMENT [LEFT]

SYNERGY AND INTERTEXTUALITY:
The same imagery etc is used for the digipak as in the advertisement. This is to create an identity for the band. It also ensure that the consumer knows what to look for in, say, HMV, when they want to purchase the product.












ANALYSIS

Basic Design
Triangular composition
No symmetry and no appararent reason for this

Spatiality
Filled spaced with graphic and copy elements
No use of white space, thus a messy, unclean look is given

Symbols
Open mouth = sexuality, sexual connotations
Jewel coloured vintage fabric = reflects the bands' name "Diamonds" and the albums' name "Jewels".

People
Facial expression = sexy (open mouth)
Position = laying down (implies sex)
Age = 20s (target audience)
Hair colour and style = brown (sultry) = loose (carefree)
Other people? = No, she is the only one (Implies she is main singer)

Happening in the Background
Head is superimposd onto vintage fabric
Sharp back and foreground
Vintage fabric = links to today's youth and their obsession with vintage objects.


Language
Simple Information
Short and Snappy
Different size fonts
- What it includes, when it is released, name of debut album and its release, how to purchase, formats available, quotes of reviews, website of band.

Fonts
Handwriting = carefree; implies lyrical notes; old fashiones which reflects 'The Family Jewels'
Sans-serif = Other side of youth (use of technology) (moderninity); smart and legible for information to be comprehendable.

Aesthetic Decision
Copy is arranged to follow the slope of Marina's photograph. The copy above her slants and the copy below her is horizontal - fitting around her face and body which lays central and horizontal in the composition.

Relationship between pictorial elements and wriiten material
The Family Jewels = Links into the colour scheme.

Attitudes
Economical and Social attitudes are perhaps portrayed.
Economical ===> An image of weath (The family Jewels and imagery of vintage fabric and old handwriting all evoke the idea of inheritance from a written will).
Social ====> An image of sex via her position and open mouth [and sex sells!]. The Family Jewels is also the youth's expression for testicles.

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How will I take this into account when I design my advert and digipak?

I will:
* Ask the audience about whether they like it when there is synergy in the designs
* Ask the audience about whether they like the jewely colours
* Ask the audience about whether they like that you can see the 'face' of the band.
* Ask the audience about whether they like complex (Marina & The Diamonds') or simple (Field Music's) designs.
* Take all the aspects that I have analysed into consideration when I design mine.