Throughout the construction of my 3 media texts, it was important to consider the ways in which the combination of the music video, album art and advertisement were connected. This would therefore create strong synergy between both the products, furthermore it would ensure that my target audience is able to build a relationship with and a connection between the products when looking at the music video or the digipak.
How have you created synergy?
Creating synergy was very important to me in this project as I was keen to ensure that my target audience could make a connection between the three texts. If they could, this meant that the band would become well known and this would increase awareness and revenue.
I have created synergy by using the same iconography in all three texts. Using iconographies are helpful and easy to use if you want your audience to subliminally make links btween things.
The imagery and ideology that I repeated throughout my three texts were as follows: the girl with the bunny mask; the band and song title; the same outfit used for the protagonist, including the bunny mask; the idea of speed; the imagery of night (night-time in the promo video and the night sky in the ancillary texts).
Between the digipak design and the advertisement, I think there is especially strong evidence of synergy. Audience feedback reassured me that people would be able to recognise and find the digipak after having seen the advertisement's design.
Intertextuality was used in order for the consumer to be able to recognise the branding of the artist. Through this creative decision to reuse the iconographies the audience will feel as if they are growing a relationship with the artist (as she/he will be able to recall and recognise the artist). Our music video help intertextuality as the target audience would be able to realte it to an 'Indie' television show called 'Skins'. This show often has footage of party scenes and youth's rebellious behaviour.
I have created synergy by using the same iconography in all three texts. Using iconographies are helpful and easy to use if you want your audience to subliminally make links btween things.
The imagery and ideology that I repeated throughout my three texts were as follows: the girl with the bunny mask; the band and song title; the same outfit used for the protagonist, including the bunny mask; the idea of speed; the imagery of night (night-time in the promo video and the night sky in the ancillary texts).
Between the digipak design and the advertisement, I think there is especially strong evidence of synergy. Audience feedback reassured me that people would be able to recognise and find the digipak after having seen the advertisement's design.
Intertextuality was used in order for the consumer to be able to recognise the branding of the artist. Through this creative decision to reuse the iconographies the audience will feel as if they are growing a relationship with the artist (as she/he will be able to recall and recognise the artist). Our music video help intertextuality as the target audience would be able to realte it to an 'Indie' television show called 'Skins'. This show often has footage of party scenes and youth's rebellious behaviour.
What would you have done differently, but didn't do so as to please the target audience?
I would have thought that having imagery of the protagonist from the music video would be important for the consumer to be able to make the connection between the texts. However, the survey showed that the target audience were more interested in a design than seeing the real face of the artist. This is true to many real media texts' design in the Indie genre. For example, none of the following digipaks' covers feature the artist's face: The Foals, Friendly Fires; The Maccabees.
The research and planning process was vital to the production as I learnt the conventions of other real media texts which meant I could better shape mine by realising their conventions. Additionally, surveys helped shaped my knowledge of my target audience: their ideologies and preferences. Before all of this I would have thought that my target audience for the Indie genre would prefer a production without special effects and fast editing. However, I realised that these were features that would make my music video more effective. 100% of the surveyed people preferred Bloc Party's Helicopters' fast jump cuts to Coldplay's Strawberry Swings' stop animation from a fixed angle. The final outcome was effective as we have attracted our audience by using what they prefer; and from feedback we have learnt that it makes them feel a part of the scene and excited.
I would have thought that having imagery of the protagonist from the music video would be important for the consumer to be able to make the connection between the texts. However, the survey showed that the target audience were more interested in a design than seeing the real face of the artist. This is true to many real media texts' design in the Indie genre. For example, none of the following digipaks' covers feature the artist's face: The Foals, Friendly Fires; The Maccabees.
The research and planning process was vital to the production as I learnt the conventions of other real media texts which meant I could better shape mine by realising their conventions. Additionally, surveys helped shaped my knowledge of my target audience: their ideologies and preferences. Before all of this I would have thought that my target audience for the Indie genre would prefer a production without special effects and fast editing. However, I realised that these were features that would make my music video more effective. 100% of the surveyed people preferred Bloc Party's Helicopters' fast jump cuts to Coldplay's Strawberry Swings' stop animation from a fixed angle. The final outcome was effective as we have attracted our audience by using what they prefer; and from feedback we have learnt that it makes them feel a part of the scene and excited.
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