Advertisement - The Finished Product

I feel that this design:

*creates synergy between itself and the digipak

*shows what it is advertising well as the most important information is prioritised in size.

*is eye-catching as the center image draws the eye in, while the triangle that surrounds it points up to the most important part: the band and album name.

*includes all the information that was regarded as highly seeked/highly important in the survey-results.

*is effective when placed along side the digipak design and the music video as you can tell that there is a connection between them.

*is effective even though the imagery is different to the music video because the girls' legs with the roller skates still give the connotations of youth and fun.

*is effective as the reviews are all enticing as they are complimentary of the album and the group. They are quoted from Q, Alex Zane and NME which Indie music followers would recognise and value.

*is effective as the smaller copy at the bottom provides the other essential information that was considered less important in the survey-results.

*is effective as I referred to Marina & The Diamonds' advertisement, taking influence from the layout. This meant that my final result resembled a real media text.

*is effective as the imagery is interesting, which was important to the people surveyed for the digipak, and thus applies to this design. It would also attract the 78% of my target audience who preferred Marina & The Diamonds' jewel colour-scheme. 70% of the surveyed people said they'd find images of outer space more appealing, too.