How I distributed the survey and what I hoped to gain from audience feedback.
To gain audience feedback on the digipak, I have posted my work on social networking site 'Facebook' in order for friends to view it so that they could be surveyed on it. I used Surveymonkey.com to design my survey, and collected and analysed the results via this. The link I gave via Facebook was http://www.surveymonkey.com/s/L6V87CV.
After posting the digipak album cover onto the social networking site I have was able to learn and consider the constructive criticism from an audience's perspective. Furthermore, this allowed me to consider different ways in which I could improve the second ancillary task of creating and advertisement.AUDIENCE FEEDBACK
I constructed a survey using www.surveymonkey.com.
I created a link to the survey and sent it to friends via www.facebook.com.
I asked 10 people open and closed questions to see how they reacted to and absorbed the information given by my digipak design. The results will tell me if there's anything I need to improve on: and the results are positive!!! Every aspect was positive except from the fact that people picked up on how I did not have a variety of fonts. This is fine though as it was intended, and as long as the text is legible (which 100% of people say it is) then that's what matters to me. It was intended as the imagery used is quite complex - legs, polaroids, the universe, etc - and my creative decision was to ensure that the text was not also complex. As the results shows, this has proved effective.
THE RESULTS
100.0% could state the name of the band and the album.
This information is a vital part of the design of the digipak. I had to ensure that people could recognise what the product's content was.
100.0% assumes that the design adhered to the Indie genres' conventions.
It was vital to the success of my product that the design adhered to the conventions. I had to ensure that the target audience would be interested in it and recognise that they would like the music as it is 'Indie'.
100.0% agreed that the text was legible.
It's important for me that the audience to identify the song, band and album names, etc.
70.0% agreed that there was a variety of font and text sizes.
(The 30.0% who did not agree stated: "yes to sizes, there's only a couple of fonts"....sizes yes, fonts not really").
It's important that the audience can identify the important information presented to them (ie. smaller text used for the Small Print, and large text for the important band name and album name).
100.0% thought that the variety of font and text sizes suited to the design.
100.0% agreed that there is an approriate integration of illustration and text.
A previous survey showed that my target audience appreciate good design.
100.0% thought that there is an accurate use of language and register.
Accuracy shows professionalism and legibilty.
100.0% agreed that my design shows that I have an understanding of the conventions of layout and page design.
It was important that my audience recognised the design as being a digipak.
IMAGES OF RESPONSE SUMMARY FROM WWW.SURVEYMONKEY.COM
This information is a vital part of the design of the digipak. I had to ensure that people could recognise what the product's content was.
100.0% assumes that the design adhered to the Indie genres' conventions.
It was vital to the success of my product that the design adhered to the conventions. I had to ensure that the target audience would be interested in it and recognise that they would like the music as it is 'Indie'.
100.0% agreed that the text was legible.
It's important for me that the audience to identify the song, band and album names, etc.
70.0% agreed that there was a variety of font and text sizes.
(The 30.0% who did not agree stated: "yes to sizes, there's only a couple of fonts"....sizes yes, fonts not really").
It's important that the audience can identify the important information presented to them (ie. smaller text used for the Small Print, and large text for the important band name and album name).
100.0% thought that the variety of font and text sizes suited to the design.
100.0% agreed that there is an approriate integration of illustration and text.
A previous survey showed that my target audience appreciate good design.
100.0% thought that there is an accurate use of language and register.
Accuracy shows professionalism and legibilty.
100.0% agreed that my design shows that I have an understanding of the conventions of layout and page design.
It was important that my audience recognised the design as being a digipak.
IMAGES OF RESPONSE SUMMARY FROM WWW.SURVEYMONKEY.COM
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