I advertised my survey via Facebook via http://www.surveymonkey.com/s/HWSD5LY
For this I only survey people who were interested in Indie music, to find out who my target audience were and what they preferred. This is so I can construct the music video to appeal to them.
I asked a range of open and closed questions, using surveymonkey.com to create the survey.
These were the questions and the responses:-
1. How old are you?
Our target audience are people between 0 and 35. However, 83% were 16 to 25 years old.
2. Which gender?
The majority were girls: 67% female vs. 33% male.
3. Would you prefer to watch a video that had a male or a female as the central protagonist?
67% said they would prefer a female as the protagonist. I received comments like "men are horrible" and "a bit of eye candy" and "I have no real preference, but I like bands with a strong, exciting female lead singer e.g. Yeah Yeah Yeahs, Crystal Castles, Blondie".
See below a screenshot of some open responses.
4. Tick which stereotypes you would associate with Indie/Alternative listeners.
5. How would you prefer women and men to be represented? (Tick TWO please)
The survey said: -
Women should be pretty, fun loving, attractive, but not sexualised. = 100%
Men should be represented as confident, fun loving and good looking. = 33%
6. Which sort of dancing would you prefer to watch and expect of an Indie video?
80 % said they'd prefer and expect to see a group that dance that dance naturally and spontaeously, playfully and carefree.
7. Do you prefer the cuts used in Bloc Party's 'Helicopter' or Coldplay's 'Stawberry Swing'?
100% said that Helipcopter's jump cuts and variety of angles were better than Strawberry Swing's stop animation from a fixed angle.
8. Do you feel that special effects intice you to watch a music video?
67% said yes to this.
See below some open responses to this.
9. Which do you think is 'indier' to wear at a party?
83% said that animal masks were more conventional of the Indie genre.
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