Target Audiences

1. Do you think that a Text creates and audience, or vice versa?

• Audiences shapes the outcome of the text
• Text has to exist first
• The relationship is not direct, it is complicated, as the audienc'es preferences vary.

2. We watched, on Youtube "A Short History of Marketing"

• It showed that brand loyalties used to exist.
• But then, the number of companies escalated.
• For example, there are now lots of ways to access music, instead of just one.
• Many different music distributers exist today, and some offer more narrow genres (e.g. just RnB).
• You can buy CDs, download, go clubbing, music channels, word of mouth, adverts, myspace, youtube, radio, shops.

3. Where would we reach our audience? We'd broadcast our music video on the music channels: Mtv2 and Q. And on radio channels: Radio 1 and XFM.

4. Does music create an identity?

I researched whether music tastes say something about your personality.....

http://news.bbc.co.uk/1/hi/scotland/7598549.stm

INDIE

Low self-esteem, creative, not hard working, not gentle

Whereas,
SOUL
High self-esteem, creative, outgoing, gentle, at ease

5. Are we secondary or tertiary users?

• We are secondary users when we choose to play the music - when we play music on our iPOD.
• We are tertiary users when we walk into a shop, and the music playing in the background is not chosen by us.
• We are, however, given the choice to be secondary users in some cases. For example, in some shops, jukeboxes are available. They are intended to entertain the boyfriend when the girlfriend is taking forever in teh changing rooms. But the main preferred reading is to keep the people in the shop, to heighten the chance of them buying something, too.