I advertised my survey on facebook via http://www.surveymonkey.com/s/HWRHFJ9
RESULTS OF THE SURVEY ON THE PREFERENCES ABOUT ADVERTS.
1. Image + Essentiel information which is neither minimal nor over complicated is the preferred type with 63% agreeing.
2. 77% prefer the colourful jewel colours like Marina & The Diamonds’ advertisement.
3. 82% thought that they find it easier to find the digipak in the store if the advertisement’s imagery reflected the digipak’s.
4. 93% of people notice more music advertisements in magazines.
5. 100% prefer sans-serif fonts.
6. The most important information, and most seeked, were which formats were available, the review of the album, the release date and content of the product.
7. Imagery of outer space appealed the most to my target audience.
8. 78% didn’t care if they saw the protagonist’s face.
I will bear all of this in mind when designing the advertisement. I aim to please the target audience.
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