Gender Representation in a Music Video.

Women: -
*Used as sexual objects ; treated as pets (this shows their lack of control in the situation: ideology of Men taking control, women obedient and subverted) ; shown to be vacuous (no signs of intelligence, though, humour, nor realistic emotion); shown to only care about 50 Cent, sex, and money; Playboy-life style (unrealistic ability to accept to share the man they 'adore').
*Clothes: White lingerie and white high heels; White=purity + heavenliness. False impression, as they perform 'wrong' things... Thus, they portray something 'wrong' as 'right' and virtuous.
*Camera Angles: Low angles used to gaze up dresses (a degrading way to emphasise the idea of women as sex symbols); Close ups of women's limbs, breasts and bottoms. Long shots to show their whole body, usually brushing up against a man in a lustrous way, or to display her form as she walks.
*Body Language: Sexy; Eyes are averted from camera allowing viewer a voyeuristic relationship (you can look, but you can't touch).

Men: -
*Stereotyped ideas about 'blackness'/'black men'; they promote and occupy a world of status symbols ('bling' and 'suited and booted'); represented as a 'survivor of the Ghetto (been shot 9 times, former crack dealer); shown to only care about sex, girls, his 'boys' and money.
*Camera Angles: Mainly close-ups or mid shots to show their dominance in the video (and thus acts as a statement of their dominant gender)


Beneath, see a video dedicated to The Male Gaze, and The Female Gaze.



Notes

Scopophillia: Latin for The Love of Looking. The term refers to the predominantly male gaze of Holloywood cinema, which enjoys objectfying women into mere objects to be looked at (rather than subjects with their own voice and subjectivity). The term, as used in feminist film criticism, is heavily influenced by both Freudian and Lacanian psychoanalysis.

Pleasure in looking has been split between active male / passive female .....
WOMEN'S APPEARANCE = MALE DESIRE

A male character becomes a powerful ideal ego booster, which creates a sense of being almighty within the viewer.